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About us

The passion for fishing

Our story started at the beginning of the 20th century, when Carl Grundén, the son of a fisherman, grew tired of the unforgiving weather on the west coast of Sweden.

He decided to make something for all the people with passion for fishing, and started manufacturing water repellent garments to withstand the forces of nature – keeping all men and women warm, dry and safe when doing what they love.

Fishing is so much more than putting food on the table. It’s about the respect for nature and its elements, the thrill of the catch, as well as the greater journey and the stories you bring back. Today, we enable fishermen, both professional as well as recreational, to face any given condition on waters across the globe.

We all share the love for fishing and tales from the untamable sea. That’s why we carry on the tradition to develop products you can trust.

We are fishing.